CultureBy - Grant McCracken: Culturematics come to tourism
Please come have a look at my latest post at the Harvard Business Review "Conversation." With the Nextpedition, AmEx appears to be taking a Culturematic approach, taking out the predictable and adding...
View ArticleCultureBy - Grant McCracken: Inside Inside Comedy
You don't go into comedy unless, really, it's all about you. Even if your comedy is about self loathing, it's still about you. What comedians want is clapping, whistling, foot stomping approval....
View ArticleCultureBy - Grant McCracken: Learning to live with complexity
We are up against it, aren't we? The world moves so fast, changes so much, and disrupts so often, that most of our instincts and many of our strategies are just plain wrong. We are obliged to manage a...
View ArticleCultureBy - Grant McCracken: Justin Theroux, culturematic
The old career path was simple. Fix on an objective. Commit body and soul. Keep your eyes on the prize. Stay at it. No experimenting with other options. No idle curiosity. No putzing around....
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